What is a copywriter?
A copywriter crafts clear, engaging and persuasive text designed to inspire action. This could be encouragement to click a link, make a purchase or sign up for a service. Copywriting opportunities exist in advertising agencies, marketing departments, freelance work and specialised roles like SEO copywriting or email marketing.
Why become a copywriter?
If you are thinking of becoming a copywriter then, chances are, you love creative writing. Copywriting allows you to be creative, whilst continuing to build your skills and abilities. You can develop versatile skills that employers desire whilst earning a competitive salary.
A variety of businesses need copywriters, from the fashion industry to software and media companies. A career in copywriting can open up flexible career options meaning you are never tied down to one particular business. You can work remotely or even go freelance.
With the rise in AI, do we still need copywriters?
The rise in the popularity of AI for writing purposes has led some to wonder if copywriting is a skill we still need.
Creative writing lecturer Dr Philip Braithwaite said, "With the advent of AI, companies and individuals will come to value integrity and the human voice even more highly. AI can replicate ideas, tones, and styles, but it can’t produce original thoughts. AI also cannot help writers and companies improve and recognise effective and persuasive writing.
"Our students are trained to analyse text and to write in different registers, forms and voices. We are able to read and interpret quickly and precisely, and to produce original work based on informed ideas. These skills are still beyond the abilities of AI."
What does a copywriter do?
Typically, a copywriter is tasked with writing clear and persuasive content tailored to specific audiences. Depending on the role. you might write:
- Advertisements (TV, radio, print and digital ads)
- Website content (landing pages, product descriptions, blog posts)
- Email marketing campaigns
- Social media posts and ads
- Sales pages and brochures
- Scripts for videos and commercials
Many copywriters are also employed for their ability to proofread. Copywriters check text for accuracy, correct grammar and readable sentence structure. A copywriter also ensures that work adheres to advertising codes and best practice by following industry standards, legal regulations and ethical guidelines.
What qualifications do I need to become a copywriter?
While many successful copywriters are self-taught, a degree in English or creative writing can help you to build the skills you need to become a successful copywriter.
Our English and Creative Writing BA (Hons) degree explores all different forms of writing. You can choose an English Language or English Literature pathway based on your interests. You'll learn to craft copy and write your own stories. You will also develop key research and analytical skills, learning to see the meaning behind the text.
Dr Philip Braithwaite who lectures on this course said, "Copywriting is a role that requires you to be concise - to say a lot with a little. A degree in English and Creative Writing is ideal for this, as we learn how to use language economically, so that every word counts and has the most powerful effect it can. We also learn about the psychology of the reader and viewer, so we can understand how to use language to cater to their wants and needs. These are all valuable tools for being an effective copywriter."
What skills do I need to become a copywriter?
Successful copywriters rely on a mix of creativity and technical skills. These include:
Steps to become a copywriter
Copywriting is a competitive yet rewarding field that allows you to craft persuasive words and make an impact. With the right skills, a strong portfolio and commitment to learning, you can create your path to success in this dynamic profession.
